Stanford University 2017-2018 Short Answer Prompts Supplemental Essay Prompts

Stanford University is one of the most specific colleges in the US, conceding only 4.8% of candidates. The fantasy school for some understudies, here are for the most part the short answer prompts and supplemental articles youll need to reply so as to apply. Stanford University is situated close San Francisco in the core of California’s Silicon Valley. Near 45,000 understudies applied to Stanford a year ago, making the opposition amazingly extreme. With balanced undergrad projects and assets, Stanford draws in numerous candidates with various foundation and intrigued, particularly the individuals who are keen on enterprise and building. Applying to Stanford University this year? Stanford’s application requires 8 extra short answers and 3 extra supplemental expositions: Short Answer Prompts 1. The accompanying short answer prompts all have a 50 word limit. 2. What is the most critical test that society faces today? 3. How could you spend your last two summers? 4. What chronicled second or occasion do you wish you could have seen? 5. What five words best portray you? 6. When the decision is yours, what do you perused, tune in to, or watch? 7. Name one thing you are anticipating encountering at Stanford. 8. Envision you had an additional hour in the day †how might you invest that energy? Supplemental Essay Prompts Article Prompt #1 The Stanford people group is profoundly inquisitive and headed to learn all through the study hall. Consider a thought or experience that makes you truly amped up for learning. (100 to 250 words) This paper brief is marginally not quite the same as the article brief that was given last application season. In spite of the fact that the brief changed somewhat, the paper brief is as yet asking the candidates something very similar: what makes you mentally inquisitive. Look at a couple of effective Stanford exposition extracts from articles remembered for the bundle underneath. Weve curated a bundle of 5 Stanford understudy profiles that incorporate the reaction to this particular paper brief. Perceive how others moved toward this supplemental exposition in full byunlocking the Stanford Supplement: Intellectual Vitality bundle! Exposition Prompt #2 For all intents and purposes all of Stanfords students live nearby. Compose a note to your future flat mate that uncovers something about you or that will help your roommateand usknow you better. (100 to 250 words) The Dear Roommate exposition! This paper brief stumps a great deal of candidates since it appears to be so easygoing, yet can uncover such a great amount about a candidate. Its hard to find some kind of harmony: to flaunt who you are to a companion and to exhibit your character to the genuine peruser, the confirmations office. Here are 5 flat mate supplemental selections that may assist you with getting off to the correct beginning. Need to peruse the supplemental article models in full? Open the Stanford Roommate Supplement bundle! Exposition Prompt #3 Enlighten us concerning something that is important to you and why. (100 to 250 words) Once more, the Stanford supplement here has changed the wording of the enhancement, yet the center of the inquiry is as yet posing to something very similar. What is something that is significant to you? It tends to be a memory, a book, or even an inclination. Here are 5 fruitful models you can investigate atsome expounded on music, others expounded on what's on the horizon. Need more motivation for your supplemental expositions? Open our What Matters To You, and Why? Supplement bundle! Need access to fruitful instances of Stanford supplemental expositions? Ourpremium plansoffer diverse degree of profile access and information experiences that can assist you with getting into your fantasy school. Open any of ourpackagesor search ourundergraduate profile databaseto discover explicit profiles that can assist you with settling on an educated decision about where to apply!

What is a Social Trap Essay Example | Topics and Well Written Essays - 750 words

What is a Social Trap - Essay Example Both with regards to social snares and with regards to mysteries, it is seen that drawn out fortuitous impacts must be thought about when one settles on a choice; and it isn't appropriate to disregard them for transient advantages of an individual or a gathering (Bazerman and Samuelson, 1983, p. 632). 2. Social snares are for the most part illustrative of circumstances where a solitary individual or an aggregate gathering of people center around producing momentary advantages as benefits and expanded incomes from a startling lucky opening using a positive law or practice ( Platt, 1973, p. 641). Social snares emerge for the most part because of the procedure of progressively enjoying business exercises today, which prompts long haul confusions later on. The intricacies are fundamentally unrelated in nature, and this in the long run prompts a situation of situational stop. Because of social snares, it is seen that people for the most part resort to a comparative line of thinking in the issues that show the guarantee of a decent open door which can help fulfill business or individual needs. Talking in lines of the ‘Tales of the Unexpected’, it very well may be said that the settling on, conveying and adequately executing basic choices for the advantages of a specific situation requires successful usage of thoughts dependent on sound judgment and judicious rationale (Drummond, 2001, p. 148) The piece likewise draws the consideration of the perusers to the significance of the upkeep of the fine degree of equalization on account of a sensibly taken choice and to the assessment of every single related chance; it demoralizes from taking choices based on center around prompt additions and openings. Catch 22s during the time spent dynamic exist, as certain issues come legitimately in struggle with the hypothesis of utility and the decisions that can be made (Goldstein and Hogarth, n.d., p.12). The Catch 22s are made for the most part since individuals want t o at the same time adhere to the levelheaded way to deal with dynamic and to cling to the set up rules and rules (Hitt, Black, and Porter, 2005, p. 370).

Aaron Douglas, Harlem Renaissance Painter

Aaron Douglas, Harlem Renaissance Painter Aaron Douglas (1899-1979) was one of the pioneers of the advancement of African American craftsmanship. He was a huge individual from the Harlem Renaissance development of the 1920s and 1930s. Later in his life, he advanced the improvement of expressions instruction in African American people group from his situation as the main leader of the craftsmanship division at Fisk University in Nashville, Tennessee. Quick Facts: Aaron Douglas Occupation: Painter, artist, educatorStyle: ModernistBorn: May 26, 1899 in Topeka, KansasDied: February 2, 1979 in Nashville, TennesseeEducation: University of NebraskaSpouse: Alta SawyerSelected Works: Cover pictures for The Crisis (1926), Illustrations for James Weldon Johnsons Gods Trombones: Seven Negro Sermons in Verse (1939), Mural arrangement Aspects of Negro Life (1934)Notable Quote: We can go to African life and get a specific measure of structure and shading, comprehension and utilizing this information being developed of an articulation that deciphers our life. Early Life and Education Conceived in Topeka, Kansas, Aaron Douglas experienced childhood in a politically dynamic African American people group. His dad was a bread cook and profoundly esteemed training regardless of his low pay. Douglas mother was a beginner craftsman, and her enthusiasm for drawing enlivened her child, Aaron. Following secondary school graduation, Aaron Douglas needed to go to school, yet he couldnt bear the cost of the educational cost. He went to Detroit, Michigan, with a companion and worked in a Cadillac plant while going to workmanship classes at night at the Detroit Museum of Art. Douglas later revealed being a casualty of racial segregation at the Cadillac plant. In 1918, Douglas was at long last ready to enlist at the University of Nebraska. While World War I seethed in Europe, he endeavored to join the Student Army Training Corps (SATC), yet they excused him. History specialists conjecture it was because of racial isolation in the military. He moved to the University of Minnesota where he rose to the position of corporal in the SATC before the finish of the war in 1919. Coming back to Nebraska, Aaron Douglas earned a Bachelor of Fine Arts degree in 1922. <img information srcset=https://www.thoughtco.com/thmb/8bD8J8Cc_sPX9NGDEOb_4QmcJxM=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/invulnerable music-db8a039b9ba94766bdb30466b745a2ba.jpg 300w, https://www.thoughtco.com/thmb/UC3HGBHvDLwwMJc8PEvwPuRIXtc=/418x0/filters:no_upscale():max_bytes(150000):strip_icc()/strong music-db8a039b9ba94766bdb30466b745a2ba.jpg 418w, https://www.thoughtco.com/thmb/qXYVTIdKtUezkV43zaWl-iu6NBM=/536x0/filters:no_upscale():max_bytes(150000):strip_icc()/powerful music-db8a039b9ba94766bdb30466b745a2ba.jpg 536w, https://www.thoughtco.com/thmb/rq1W3OpL8XyoEtYe2hQpZgoW3Q4=/772x0/filters:no_upscale():max_bytes(150000):strip_icc()/strong music-db8a039b9ba94766bdb30466b745a2ba.jpg 772w information src=https://www.thoughtco.com/thmb/lpCJTMaEpiPUJeQ8-oRSv14jqPA=/1200x772/filters:no_upscale():max_bytes(150000):strip_icc()/invulnerable music-db8a039b9ba94766bdb30466b745a2ba.jpg src=//:0 alt=aaron douglas invulnerable music class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-10 information following container=true /> Powerful Music: The Spirit of Africa for The Crisis (1926). New York Public Library/Public Domain Aaron Douglas satisfied a fantasy about moving to New York City in 1925. There he concentrated with craftsman Winold Reiss, who urged him to utilize his African legacy for imaginative motivation. Reiss drew on the heritage of German people paper-cuts for his work, and that impact is found in Douglas representation work. Before long, Aaron Douglas discovered his notoriety for being an artist rising rapidly. He earned commissions for the National Urban Leagues magazine The Crisis and the NAACPs magazine Opportunity. That work likewise prompted work for broadly well known magazines Harpers and Vanity Fair. Harlem Renaissance Modernist Painter By the last long stretches of the 1920s, essayists, for example, Langston Hughes, Countee Cullen, and James Weldon Johnson considered Aaron Douglas part of the development known as the Harlem Renaissance. Right off the bat in the next decade, Douglas started painting wall painting commissions that brought him national acclaim. <img information srcset=https://www.thoughtco.com/thmb/JOODIQwpawHBhkM_9oJTLmwMFwA=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/negro-african-setting-0338f888fa174eca8b65fa10684f3b06.jpg 300w, https://www.thoughtco.com/thmb/I6HNoTgLXOqacqS8lyych367asY=/600x0/filters:no_upscale():max_bytes(150000):strip_icc()/negro-african-setting-0338f888fa174eca8b65fa10684f3b06.jpg 600w, https://www.thoughtco.com/thmb/CrX0cyxmK4Qms1AnFq_HVdp_mhM=/900x0/filters:no_upscale():max_bytes(150000):strip_icc()/negro-african-setting-0338f888fa174eca8b65fa10684f3b06.jpg 900w, https://www.thoughtco.com/thmb/uleUg-bkeSFnO-7ozzGCCrD1hwo=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/negro-african-setting-0338f888fa174eca8b65fa10684f3b06.jpg 1500w information src=https://www.thoughtco.com/thmb/x_SHse0Ramb77__oZnHlVN0eqng=/1500x1367/filters:no_upscale():max_bytes(150000):strip_icc()/negro-african-setting-0338f888fa174eca8b65fa10684f3b06.jpg src=//:0 alt=negro in an african setting aaron douglas class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-18 information following container=true /> Parts of Negro Life: The Negro in an African Setting (1934). New York Public Library/Public Domain In 1934, with financing from the Public Works Administration, Aaron Douglas painted his most popular arrangement of paintings, Aspects of Negro Life, for the Countee Cullen part of the New York Public Library. For topic, Douglas drew on the historical backdrop of the African American experience from subjugation through the Reconstruction to twentieth-century lynching and isolation. The board The Negro in an African Setting shows Douglas at the pinnacle of his forces. It delineates life in Africa before servitude as upbeat, glad, and solidly established in the network. Aaron Douglas turned into the principal leader of the Harlem Artists Guild in 1935. The association advanced youthful African American specialists and campaigned the Works Progress Administration to give more chances to them. Expressions Educator In 1938, Aaron Douglas earned a cooperation from the Rosenwald Foundation, a liberal supplier of payments to many African American craftsmen and journalists. The assets permitted him to make a trip to Haiti, the Dominican Republic, and the Virgin Islands and make watercolor artworks of life there. <img information srcset=https://www.thoughtco.com/thmb/jC-V5LCLPLujIdHqMJJLFThjmfc=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/tune of-the-towers-9a3a65aafab7447da7125d7abd52396d.jpg 300w, https://www.thoughtco.com/thmb/Dscj9jwbtxn8iSuar9Hb6G_KFbc=/600x0/filters:no_upscale():max_bytes(150000):strip_icc()/melody of-the-towers-9a3a65aafab7447da7125d7abd52396d.jpg 600w, https://www.thoughtco.com/thmb/Yy9Wkk62K-viZ5Ue7y6ptKCeWU4=/900x0/filters:no_upscale():max_bytes(150000):strip_icc()/tune of-the-towers-9a3a65aafab7447da7125d7abd52396d.jpg 900w, https://www.thoughtco.com/thmb/06ez9ie0cKcgjur7ikNQwJ5eZI4=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/tune of-the-towers-9a3a65aafab7447da7125d7abd52396d.jpg 1500w information src=https://www.thoughtco.com/thmb/3qDMLSGmmz-f-b-BjIAMXJ667KM=/1541x1500/filters:no_upscale():max_bytes(150000):strip_icc()/tune of-the-towers-9a3a65aafab7447da7125d7abd52396d.jpg src=//:0 alt=song of the towers aaron douglas class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-26 information following container=true /> Parts of Negro Life: Song of the Towers (1934). New York Public Library/Public Domain After coming back to the U.S., Charles S. Johnson, the main African American leader of Fisk University in Nashville, Tennessee, welcomed Douglas to make the universitys new craftsmanship office. Aaron Douglas filled in as leader of the craftsmanship division until his retirement in 1966. President John F. Kennedy welcomed Aaron Douglas to the White House to take an interest in services respecting the 100th commemoration of the Emancipation Proclamation in 1963. Douglas kept on showing up as a visitor instructor after retirement until his demise in 1979. Inheritance <img information srcset=https://www.thoughtco.com/thmb/OjnAaYfgLCzTEbTjYC6e3zxStdY=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/servitude to-reproduction 9375e637fd4042a3a14e35cc632b64ec.jpg 300w, https://www.thoughtco.com/thmb/SuGS0G2JCmjSc35LT5oqMSNwQO4=/844x0/filters:no_upscale():max_bytes(150000):strip_icc()/bondage to-recreation 9375e637fd4042a3a14e35cc632b64ec.jpg 844w, https://www.thoughtco.com/thmb/HBOu4R7fFOWnHjwUAAUmSBYwatQ=/1388x0/filters:no_upscale():max_bytes(150000):strip_icc()/subjugation to-remaking 9375e637fd4042a3a14e35cc632b64ec.jpg 1388w, https://www.thoughtco.com/thmb/WG5PqLeEnShsDznspFdgmMZoPOQ=/2477x0/filters:no_upscale():max_bytes(150000):strip_icc()/subjection to-reproduction 9375e637fd4042a3a14e35cc632b64ec.jpg 2477w information src=https://www.thoughtco.com/thmb/QO982Eh06jDTR0tb1dWR1rEJkfc=/2477x1000/filters:no_upscale():max_bytes(150000):strip_icc()/servitude to-reproduction 9375e637fd4042a3a14e35cc632b64ec.jpg src=//:0 alt=from servitude to reproduction aaron douglas class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-32 information following container=true /> Parts of Negro Life: From Slavery to Reconstruction (1934). New York Public Library/Public Domain Some believe Aaron Douglas to be the dad of dark American craftsmanship. His pioneer style laid a structure for the advancement of workmanship in

Managerial Organization Essay Example | Topics and Well Written Essays - 1000 words

Administrative Organization - Essay Example The paper would talk about the bunch parts of Enron that prompted its disappointment. Brief synopsis of the case Enron was a significant American firm in the regions of vitality and related items that had a worldwide nearness. Enron was established in 1985 through merger of Houston Natural Gas and Internorth, the two significant gaseous petrol pipeline organizations. In 2000, it was named ‘America’s Most Innovative Company’ by Fortune magazine (Fox, 2004). Be that as it may, in 2001, it was discovered that organized misrepresentation was behind the anticipated monetary condition that was raised to misdirect open through nonexistent exchanges. The controlled records and review reports gave it advertise believability which was misused by the corporate to obtain capital from budgetary organizations. Its stock dove to about zero and it developed as the major budgetary trick that shook establishment of corporate America. Circumstance examination Enron was a high income gas pipeline organization that had a specialty showcase in America. The deregulation in the gas costs permitted Enron to be progressively adaptable in its game plan with makers and pipelines. It was permitted it to seek after its enhancement procedure and went into different territories like power, fiber optics, coal, steel, paper and mash. Its invasion into universal market was counterbalanced by embraced extends in development and the executives of vitality offices over the globe. Without a doubt, its exponential development was noteworthy that affected the capital market. It abused its aptitude in physical coordinations to develop an unpredictable system of dangerous exchanging business. The unpredictable market, deregulated gas costs and transport framework to convey the gas were indispensable hazard zones that necessary immense financing, government unions, aptitude in zones that were virgin to it. The political dangers in creating economies like India and China likewise rose as basic issue that could endanger its anticipated achievement rate in creating powerful vitality limit. In particular, the wide system of complex arrangement of gas exchanging gave it enormous breathing space to move accounts. The drawn out agreements required future forecast of costs and momentary agreements permitted it to control costs. Both were dangers that were overseen by bookkeeping frameworks through created profit and monetary record that was swelled and intended to impact the capital market (Healy and Palepu, 2003). There was absence of straightforwardness and control which encouraged monstrous corporate misrepresentation and degenerate practices in the higher progressive system prompting its disappointment. Another vital issue was its key choices that depended on high aspirations of abusing openings in rising economies without investigating its inside qualities, opposite ability in various regions where it had broadened and the bookkeeping framework that necessary compl ex exchanges of long haul contracts in unstable market. Investigation of variables prompting its disappointment Organizational culture is an essential factor that advances characterized code of conduct among the laborers to teach feeling of strength and wanted inspiration for improved result. Mullins (2007) accepts that it accentuates social regularities, which is unmistakable in its language, custom and conventions and the manner in which workforce responds to the circumstances. Enron’s higher chain of command in human asset needed administration activities as well as dishonest in

How can Student Score Good in Python Programming Assignment

How can Student Score Good in Python Programming Assignment Every Python Programming Assignment you receive in your Academic Life means how much you know about their Python concepts. Whether it is a test or an Assignment Writing a Code can be tricky. If you want to learn Python Programming, it requires continuous Learning and Practice. Trouble With Python Programming Assignment Summary Trouble With Python Programming Assignment1. Start Early 2. Take Your Python assignment Seriously3. Seek Guidance and Clear Concept4. Understand the Logic or Algorithm before starting5. Debug your Program to Learn More There are some resources to learn Python Programming such as StackOverflow. It can still be tough to Complete Python Assignment on Time or to understand all about Code. Here are some tips how can Students score good in Python Programming Assignment. If you are in the First stage of Learning Python or Python Beginners, then You must follow these tips. 1. Start Early Start Your Python Assignment As soon as Possible as then you will be able to finish your Assignment on time. Python Programming Language Requires good Program Solving skills than you can learn through Practices. Before starting your Python Programming Assignment, you must Learn about the Python Programming Syntax. And make some little notes on Python Common codes. 2. Take Your Python assignment Seriously Assignments are the best way to prepare well for the exam. So if you are preparing your assignment by itself, it is well and good to learn and understand. IF you are not preparing your python assignment by itself and waiting for help. you can take help of Python Programming Help Providers, then you must read your assignment before submission to University. 3. Seek Guidance and Clear Concept if you are getting a problem with your Python Code and you want some additional help regarding your python Assignment. If you are now typing in google for can, anyone help me in my Python Assignment. Then Hire Call Tutors for Python Homework Help which is best Assignment help Service Provider. 4. Understand the Logic or Algorithm before starting Writing a Code on Paper by understanding code is the best method to learn Code. It is little time consuming so must understand logic/ algorithm before starting your python programming Assignment. Write Step by step logic to understand the Assignment solution. 5. Debug your Program to Learn More If you know how to compile and Debug your Python Program, then write your Code, Debug and correct error together. Debug your Program is a really good technique to clear your Python Code Concept about Syntax and semantics of Python. Once you start your python assignment and Correcting the error side by side, you eventually develop a problem-solving Skill. Quick Links How To Improve Your Grade13 Tips To Write An AssignmentHow To Do Homework FastHow To Make Resume For A JobHow To Write An Assignment Introduction Excellence in Python Programming requires hard work and time. Once you start to understand the concept of python Programming. you will be able to write your python Assignment by itself. But sometimes due to deadline issue, you need Python Programming Assignment help Provider. Then you can check there are many Python Assignment help Provider available in Market. It is very difficult to trust any. So after getting your Python Project From any service provider, you must read all the code by itself. Understand the concept then it will be easy to score well in Assignment and Exam also. You can submit your assignment to us anytime. Here in this Blog Post You Read About how can student score good in Python Programming Assignment? in Case you have any question or query you can write us in comment Section

Deontology Is An Ethical Theory - 900 Words

Throughout history, wars over the meaning of equality have been expressed in many ways for the purpose of establishing one standard to the meaning of equal. Equal is being treated with the same respect regardless of gender. The theory of deontology has defined and developed the meaning of equal within society. However, it has been a slow process. Miscommunication and misunderstanding to the meaning of gender equality is responsible for personal and social tyranny. Happiness, fairness, and dignity have risen from social roles, poverty, and health reform that defined the message to the question of what it means to be equal and unequal among men and women using the deontology theory as this essay will demonstrate. Deontology is an ethical theory that focus on the will of a person. It is a philosophy about how people ought to act. Deontology is non-consequentialism. People’s action should not play the role in evaluating the act of morality. â€Å"Duties and obligation† are the target to the will of a person. There are two important rules in deontology. The first rule is never treat people as a means to an end in achieving a goal because it is disrespectful. The second rule is act in the manner that maxim the action with the intent to developing into a universal law. Immanuel Kant is a philosopher of ethics. According to an article titled Groundwork for the Metaphysic of Morals Immanuel Kant (2008) reads, an action that is done from duty doesn’t get its moralShow MoreRelatedDeontology : A Sound Ethical Theory1312 Words   |  6 Pages Deontology: A Sound Ethical Theory The study of ethical theories has been proven to be somewhat of an acrmonious and challenging matter. Cultures and societies all over the world have different ideas on what should be considered morally right and what is morally wrong. 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Advertising Is Legalised Form of Lying - 3971 Words

Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion. Advertising involves the process where in a massage is designed so as to promote a product, a thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication. From the newspaper, magazines, posters, neon and fluorescent signboards, billboards to the commercial on TV, laser shows to inflated high-rise figures and objects, advertising has come a†¦show more content†¦It wasn=t long before the Aspectacular@ was born. Spectaculars are bright, lighted billboards made of many bulbs (the slogan or logo is often spelled out in light) which often contains some three-dimensional elements. The first spectaculars debuted at the end of the 19th century, along with the first lighted marquees. At the end of the 20th century, spectaculars have become even more important, becoming landmarks in places like New York City and Las Vegas. However, outside of the landmark status of some spectaculars, outdoor advertising is very limited. The largest differences between the advertising of the 1890s and the 1990s are the sheer number of media available and what can be called the culture of Acool.@ The 1990s has radio, television, ads before motion pictures and videotapes, Internet advertising of various types (email Aspam@ banner ads), direct mail advertising, blimps and cropdusters to add to the arsenal of outdoor advertisement and concentrated target marketing. More important than the available media is the net effect of advertising. Advertising is now totalizing, both the dominant culture and counterculture are appealed to. Instead of simply announcing the existence of a product, advertising works to create a culture of consumption for everyone. Advertisings images of consumption evolved from phony promises of a better life for white, nuclear families to the hip-based brand of product cool that still exists today. (Frank, 1997).Show MoreRelatedAdvertising is a legalized form of lying Discuss1802 Words   |  8 Pag esADVERTISEMENT IS A LEGALISED FORM OF LYING Necessity is the mother of invention is an oft-quoted saying. But now-a-days the reverse of it is more true. In modern business, invention is mother of necessityIn this age of machinery, new things are produced everyday. Market is created for these things through advertisement Businessmen advertise their goods in various ways and thus spread a knowledge of their goods among the customers. It is through advertisement that people begin to feel a need forRead MoreThesis, Term Paper, Essay, Research Paper21993 Words   |  88 Pagesmotherhood and adolescence. There appears to be little research done on how South African pregnant adolescent learners perceive their situation and how they cope with the demands of adolescence and of motherhood. The results drawn from the study will form a basis for further research on the psychological effects of pregnancy during adolescence and may also be of value to designing intervention strategies. 1. 3 Aims of the Study The aim of this study is to gain insight into the personal experiences of

Essay about Charlotte Brontes Jane Eyre - 1770 Words

Charlotte Brontes, Jane Eyre, a story of an unfortunate you whos morals and self-respect continue to fluctuate as she matures. Jane Eyre begins her life in the wrong place at the wrong time. During the novel, Jane endures love, hate and friendship, though maturity allows her to forgive. Settings surrounding Janes life alter her own ideas of self-acceptance, her actions taken to release herself from certain settings have effect on her. In the first few chapters, Bronte establishes Janes character as a young girl who is the object of hatred from her cousins and aunt. In Chapter Five, Jane encounters numerous problems with her cousin John. After a confrontation, Mrs. Reed forces her to the Red-Room for punishment. Though,†¦show more content†¦Befriending classmate, Helen Burns, Jane realizes a friend can help in improving herself. As Jane shows great progress in class Helen begins to have a religious effect on her. Though Jane does not always believe in Helens ideas she grows to respect them unlike, Mr. Brocklehurst who preaches his ideas. All the religious ideas Jane faces force her own ideas of self-respect and morals to constantly change. A new chapter in a novel is something like a new scene in a play (p.79), as Jane ends her nine year stay at Lowood, she accepts a governess job at Thornfield. Jane feels that a change in setting might allow her to grow more as her own person, opposed to living up to everyone else. In the beginning the tone of Thornfield attains a comforting but an eerie tone at the same time. Janes first night at Thornfield, she is greeted and welcomed by many of the servants. Mrs. Fairfax helps Jane to be comforted by warming and feeding her. Janes first few months at Thornfield have no encounters with the owner, Mrs. Rochester, though Jane experiences Bertha Mason, who as she knows is Grace Poole. Berthas effect on Jane makes her wonder the true reality behind the Thornfield house, and the historyShow MoreRelated Charlotte Brontes Jane Eyre Essay1689 Words   |  7 PagesCharlotte Brontes Jane Eyre Jane Eyre was written in the mid-nineteenth century and is set during the Victorian period, at a time where a womens role in society was restrictive and repressive and class differences were distinct. A job as a governess was one of the only few respectable positions available to the educated but impoverished single women. Schools of the 19th century were strict, and they demanded much hard work and participation from the students, however, just the sameRead More A Plea for Help in Charlotte Brontes Jane Eyre1563 Words   |  7 Pages One early example of anorexia is present in the novel Jane Eyre. Written in the mid-nineteenth century by Charlotte Brontà «, this book describes a young girl whose personality bears striking similarities with that of a diagnosed anorexic. The life of the main character, Jane, has also been shown to share innumerable similarities with Brontà «s own life. Biographical information from researchers and autobiographical information from Jane Eyre (whether intentional or not) verify that Brontà « had an eatingRead More The Oppressed Female in Charlotte Brontes Jane Eyre886 Words   |  4 PagesThe Oppressed Female in Charlotte Brontes Jane Eyre   Ã‚  Ã‚  Ã‚   In Jane Eyre, Charlotte Brontà « clearly demonstrates the relationship between sexuality and morality in Victorian society through the character of Bertha Mason, the daughter of a West Indian planter and Rochesters first wife. Rochester recklessly married Bertha in his youth, and when it was discovered shortly after the marriage that Bertha was sexually promiscuous, Rochester locked her away. Bertha is called a maniac and isRead MoreEssay on An Analysis of Charlotte Brontes Jane Eyre1431 Words   |  6 PagesAn Analysis of Charlotte Brontes Jane Eyre Charlotte Brontes Jane Eyre is presented in the Victorian Period of England. It is a novel which tells the story of a childs maturation into adulthood. Janes developing personality has been shaped by her rough childhood. She has been influenced by many people and experiences. As a woman of her time, Jane has had to deal with the strain of physical appearance. This has a great effect on her mental thinking and decision making. Jane Eyres cognitiveRead More Christianity in Charlotte Brontes Jane Eyre Essay1870 Words   |  8 PagesChristianity in Jane Eyre      Ã‚  Ã‚  Ã‚   Charlotte Bronte addresses the theme of Christianity in the novel Jane Eyre. Bronte states: Conventionality is not morality. Self-righteousness is not religion. To attack the first is not to assail the last (35). 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Each of the physical journeys made by the main character, Jane Eyre, have a signific ant effect on her emotions and cause her to grow and change into the woman she ultimately becomes. Her experiences at Lowood School, Thornfield Hall, Moor house, and Ferndean ingeniously correspond with each stage of Jane’s inner quest and development from an immature child to an intelligentRead MoreAnalysis of Charlotte Brontes Jane Eyre Essays1499 Words   |  6 PagesAnalysis of Charlotte Brontes Jane Eyre Jane Eyre was written by Charlotte Brontà « under the male pseudonym of Currer Bell in 1847. It is a semi autobiography and is a mixture of realism, romance and Gothic. During this time women were seen as beings of inferior status. The plot of Jane Eyre follows a bildungsroman. Janes growth is traced from childhood and innocence to adulthood and maturity. 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The Internet the Cause of the Death of Newspapers

Agree: I was a news carrier from 1982-1983. This was my first job as a young teenager. My brother and I would troop through both good and bad weather to deliver newspapers all over my neighborhood in a suburb of NY. We delivered about 50 papers a day during the week and 75 on Saturday. I am actually surprised that I remember delivering the paper so vividly, considering how long ago it was. What I remember most was that we put the newspaper exactly where the customer wanted it. Some customers had boxes. Some wanted us to put it in their screen door. Others wanted the paper under their mat. We remembered where each paper should go and put it in place. In addition with that we collected our fees from the customers directly, even if it meant†¦show more content†¦Of all the â€Å"old† media, newspapers have the most to lose from the internet. Circulation has been falling in America, western Europe, Latin America, Australia and New Zealand for decades (elsewhere, sales are rising). But in the past few years the web has hastened the decline. In his book â€Å"The Vanishing Newspaper†, Philip Meyer calculates that the first quarter of 2043 will be the moment when newsprint dies in America as the last exhausted reader tosses aside the last crumpled ed ition. That sort of extrapolation would have produced a harrumph from a Beaverbrook or a Hearst, but even the most cynical news baron could not dismiss the way that ever more young people are getting their news online. Britons aged between 15 and 24 say they spend almost 30% less time reading national newspapers once they start using the web. Up to a podcast, Lord Copper? In this section * Who killed the newspaper? * When the spinning has to stop * Hold your breath * Of property and poverty * Whats that hissing sound? 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Comperative Analysis Bt Airtel Voda Phone Free Essays

string(87) " corporation in the telecom sector together with better quality and affordable prices\." ACKNOWLEDGEMENT I †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. , sincerely thankful to all those people who have been giving me anykind of assistance in the making of this project report. I express my gratitude to †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦, who has through her vast experience andknowledge has been able to guide me, both ably and successfully towards thecompletion of the project. We will write a custom essay sample on Comperative Analysis Bt Airtel Voda Phone or any similar topic only for you Order Now I express my gratitude to Sri Balaji College of Engineering Technology, JaipurI would hereby, make most of the opportunity by expressing my sincerest thanks to allmy faculties whose teachings gave me conceptual understanding and clarity ofcomprehension, which ultimately made my job more easy. Credit also goes to all myfriends whose encouragement kept me in good stead. Their continuous support hasgiven me the strength and confidence to complete the project without any difficulty. Last of all but not the least I would like to acknowledge my gratitude to therespondents without whom this survey would have been incomplete. I am also thankful to authority of Airtel Vodafone for providing me the information. CONTENT 1. Acknowledgement 2. Contents 3. Declaration 4. objectives of the study 5. introduction of the topic †¢ Telecom sector in India †¢ Airtel †¢ Vodafone †¢ Background Company profile of Airtel †¢ The magic †¢ Comparison between marketing strategy of Bharti Airtel and Vodafone 6. Research Methodology †¢ Type of research methodology †¢ Data collection method †¢ Method of collection 7. Data Analysis and Interpretation 8. Swat analysis 9. Suggestion Conclusion 10. Recommendations 11. Bibliography 12. Questionnaire Declaration I, †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Being a student of MBA(HR MKT) 5th Trimester of School of Business, ITM university, Gwalior Hereby declares that the project report under title â€Å"Comparative Analysis of Marketing Strategies of Vodafone Airtel. Is my own work it is the analysis of the big scale sector of communication. This project involves the big scale services involved in telecommunication sector provided by Airtel and Vodafone to its customers. The survey was conducted so as to analyze the big scale sector prevailing in the current industry and the improvement that can be made upon it. All care has been taken to keep this report error free and I sincerely regret for any unintended discrepancies that might have crept into this report. I shall be highly obliged if errors (if any) be brought to my attention. Thank You OBJECTIVE OF THE STUDY Every organization has to achieve its organization goals. For this it is very essential for an organization to know about the view of consumers and their competitive products. This survey research may be also aimed as to estimate potential buyer for the product. The objective of the study is as under:- 1. To identify the difference between market performance of Airtel industry and Vodafone. 2. To study the market of Airtel Industry and Vodafone on big scale telecommunication sector. 3. To compare various parameters of marketing strategies, manufacturing process, technology adopted production policy, advertising, collaboration, export scenario, future prospect for the two companies and government policies. 4. To study customer buying behavior and factors which influence the purchase decision process. 5. To know how the company has been successful in encountering the aggressive marketing strategies of competitors. [pic] [pic] Telecom Sector In India Than 125 million telephones network is one of the largest communication networks in world, which continues to grow at a blistering pace. The rapid growth in the telecom sector can be attributed to the various pro-active and positive policy measures taken by the government as well as the dynamic and entrepreneurial spirit of the various telecom service providers both in private and public sector. The telecom sector has shown impressive growth during the past decade. Today, more Two striking features of this growth viz. increasing preference for mobile phones and higher contribution of private sector in the incremental growth have pre dominated the telecom sector. The share of mobile phones (including WLL mobile) has overtaken the share of landlines with 62% in the total number of phones. The private sectors contribution is also increasing rapidly. Currently more than 30 lakh phones are being added each month and it is targeted that by the end of 2010 the total number of phones may reach a level of350 million taking the tele-density to more than 30% which is currently at 24. 63%. Network Expansion: The total number of telephone subscribers has reached 281. 62million at the end of January 2010 as compared to 232. 7 million in July 2009. The overall Tele density has increased to 23. 63% in January 2010 as compared to 21. 20% in August2009. Wireless Service: The wireless segment saw a surge of 78. 77 million subscribers last month compared to 78. 17 million in Mar. 2010. This pushed the total wireless subscribers base to 282. 40 million by Apr. 31 2010. Wire line Subscribers: The wire line segment subscriber base stood at 39. 73 million with a de crease of 0. 16 million at the end of Apr. 2010. Tele density: The gross subscriber base reached 206. 83 million at the end of March 2009. The Tele density is 24. 63%at the end of Apr. 2010 as compared to 18. 31% at the end of March 2009, registering an increase of 6%. Increasing Role of Private Sector: The private sector has played a significant role in the growth of telecom sector. The share of private sector has risen to 85 per cent in December2009 from 64. 14 per cent in November 2008. Tariff Rebalancing Measures: There has been a dramatic fall in the tariffs due to increased competition. The minimum effective charges for local calls have fallen considerably in recent months especially for cellular service. The long distance domestic as well as international charges have also fallen considerably. Telecom Regulatory Authority of India (TRAI): TRAI was established under the Telecom Regulatory Authority of India Act, 1997 enacted on March 28, 1997. The goals and objectives of TRAI are focused towards providing a regulatory framework that facilitates achievement of the objectives of New Technology Policy (NTP) 1999. TRAI has endeavored to encourage greater corporation in the telecom sector together with better quality and affordable prices. You read "Comperative Analysis Bt Airtel Voda Phone" in category "Essay examples" AIRTEL Airtel is a brand of telecommunication services in India operated by Bharti Airtel. Airtel is the largest cellular service provider in India in terms of number of subscribers. Bharti Airtel owns the Airtel brand and provides the following services under the brand name Airtel: Mobile Services (using GSM Technology), Broadband Telephone Services (Fixed line, Internet Connectivity (DSL) and Leased Line, Airtel Digital TV, Airtel Money ), Long Distance Services and Enterprise Services (Telecommunications consulting for corporate). It has presence in all 23 circles of the country and covers 71% of the current population (as of FY07). Leading international telecommunication companies such as Vodafone and SingTel held partial stakes in Bharti Airtel. VODAFONE Vodafone Essar, previously Hutchison Essar is a cellular operator in India that covers 16telecom circles in India Despite the official name being Vodafone Essar, its products are simply branded Vodafone. It offers both prepaid and postpaid GSM cellular phone coverage throughout India and is especially strong in the major metros. Vodafone Essar provides 2G services based on 900 MHz and 1800 MHz digital GSM technology, offering voice and data services in 16 of the countrys 23 license areas. Vodafone Essar, previously Hutchison Essar is a cellular operator in India that covers 16telecom circles in India . Despite the official name being Vodafone Essar, its products aresimply branded Vodafone. It offers both prepaid and postpaid GSM cellular phone coverage throughout India and is especially strong in the major metros. Vodafone Essar provides 2G services based on 900 MHz and 1800 MHz digital GSM technology, offering voice and data services in 16 of the country’s 23 license areas. INTRODUCTION OF THE TOPIC BACKGROUND The project is an extensive report on how the Airtel Company markets its strategies and how the company has been able in tackling the present tough competition and how it is scooping up by the allegations of the quality of its products. The report begins with the history of the products and the introduction of the Airtel Company. This report also contains the basic marketing strategies that are used by the Airtel Company of manufacturing process, technology, production policy, advertising, collaboration, export scenario, future prospect and government policies. The report includes some of the key salient features of market trend issues. In today’s world of cutthroat fierce competition, it is very essential to not only exist but also to excel in the market. Today’s market is enormously more complex. Hence forth, to survive in the market, the company not only needs to maximize its profit but also needs to satisfy its customers and should try to build upon from there. COMPANY PROFILE OF AIRTEL Vision : â€Å"As we spread wings to expand our capabilities and explore new horizons, the fundamental focus remains unchanged: seek out the best technology in the world and put it at the service of ourultimate user: our customer. â€Å"These are the premise on which Bharti Enterprises has based its entire plan of action. Bharti Enterprises has been at the forefront of technology and has revolutionized telecommunications with its world-class products and services. Established in 1985, Bharti has been a pioneering force in the telecom sector. With many firsts and innovations to its credit, ranging from being the first mobile service in Jaipur, first private basic telephone service provider in the country, first Indian company to provide comprehensive telecom services outside India in Seychelles and first private sector service provider to launch National Long Distance Services in India. Bharti had approximately 3. 21 million total customers – nearly2. 88 million mobile and 334,000 fixed line customer’s. Its services sector businesses include mobile operations in Andhra Pradesh, Chennai, Jaipur, Gujarat, Haryana, Himachal Pradesh, Karnataka, Kerala, Kolkata, Madhya Pradesh circle, Maharashtra circle, Mumbai, Punjab, Tamil Nadu and Uttar Pradesh (West) circle. In addition, it also has fixed-line operations in the states of Madhya Pradesh and Chhattisgarh, Haryana, Jaipur, Karnataka and Tamil Nadu and nationwide broadband and long distance networks. Bharti has recently launched national long distance services by offering data transmission services and voice transmission services for calls originating and terminating on most of India’s mobile networks. The Company is also implementing a submarine cable project connecting Chennai-Singapore for providing international band width. Bharti Enterprises also manufactures and exports telephone terminals and cordless phones. Apart from being the largest manufacturer of telephone instruments, it is also the first telecom company to export its products to the USA. Bharti Tele-Ventures strategic objective is â€Å"to capitalize on the growth opportunities that the Company believes are available in the Indian telecommunications market and consolidate its position to be the leading integrated telecommunications services provider in key markets in India, with a focus on providing mobile services†. The Company has developed the following strategies to achieve its strategic objective :- Focus on maximizing revenues and margins †¢ †¢ Capture maximum telecommunications revenue potential with minimum geographical coverage †¢ Offer multiple telecommunications services to provide customers with a â€Å"one-stop shop† solution †¢ Position itself to tap data transmission opportunities and offer a dvanced mobile data services †¢ Focus on satisfying and retaining customers by ensuring high level of customer satisfaction †¢ Leverage strengths of its strategic 98*/and financial partners; and †¢ Emphasize on human resource development to achieve operational efficiencies. Businesses Bharti Tele-Ventures current businesses include – †¢ Mobile services, Airtel M †¢ Fixed-line †¢ National and international long distance services †¢ VSAT, Internet services and Network solutions. †¢ Broadband services with DSL and Wi-Fi network Competitive Strengths:- Bharti Tele-Ventures believes that the following elements will contribute to the Company’s success as an integrated telecommunication services provider in India and will provide the Company with a solid foundation to execute its business strategy: †¢ Nationwide Footprint – approximately 92% of India’s total mobile subscribers resided in the Company’s fifteen mobile circles. These 23 circles collectively accounted for approximately 56% of India’s land mass †¢ Focus on telecommunications to enable the Company to better anticipate industry trends and capitalize on new telecommunications-related business opportunities. †¢ The strong brand name recognition and a reputation for offering high quality service to its customers; †¢ Quality management team with vision and proven execution skills; and †¢ The Company’s strong relationships with international strategic and financial investors such as SingTel, Warburg Pincus, International Finance Corporation, Asian Infrastructure Fund Group and New York Life Insurance. Brand Architecture Bharti is working on a complex three-layered branding architecture — to: †¢Create specific brands for each service, †¢Build sub-brands within each of these services and †¢Use Bharti as the mother brand providing the group its corporate identity as well as defining its goal to become a national builder of telecoms infrastructure. [pic] [pic] Airtel – The flagship brand for cellular operations all across the Indian country. Touchtel – The brand earmarked for basic service operations. India One – The brand for national long distance (NLD) telephony Though the costs of creating new brands are heavy but the group wants to create â€Å"distinct independent brands to address different customers and profiles†. Brand Strategy: To understand the brand strategy, let’s first look at the brand building exercise associated with Airtel — a brand that had to be repositioned recently to address new needs in the market. When the brand was launched seven years ago, cellular telephony wasn’t a mass market by any means. For the average consumer, owning a cellular phone was expensive as tariff rates (at Rs 8 a minute) as well as instrument prices were steep — sometimes as much as buying a second-handcar. Bharti could have addressed the customer by rationally explaining to him the economic advantage of using a mobile phone. But Sachdev says that such a strategy would not have worked for the simple reason that the value from using the phone at the time was not commensurate with the cost. â€Å"Instead of the value-proposition model, we decided to address the sensory benefit it gave to the customer as the main selling tack. The idea was to become a badge value brand,† he explains. So the Airtel â€Å"leadership series† campaign was launched showing successful men with their laptops and in their deluxe cars using the mobile phone. In simple terms, it meant Airtel was positioned as an inspirational brand that was meant for leaders, for customers who stood out in a crowd. Did it work? Repeated surveys following the launch showed that there were three core benefits that were clearly associated with the brand — leadership, dynamism and performance. These were valuable qualities, but they only took Airtel far enough to establish its presence in the market. As tariffs started dropping, it became necessary for Airtel to appeal to a wider audience. And the various brand-tracking exercises showed that despite all these good things, there was no emotional dimension to the brand — it was perceived as cold, distant and efficient. Sachdev and his team realized that in a business in which customer relationships were the core this could be a major weakness. The reason with tariffs identical to competitor Vodafone telecomm and roughly the same level of service and schemes, it had now become important for Bharti to â€Å"humanize† Airtel and use that relationship as a major differentiation. The brand had become something like Lufthansa — cold and efficient. What they needed was to become Singapore Airlines, efficient but also human. A change in tack was important because this was a time when the cellular market was changing. The leadership series was okay when you were wooing the creme de la creme of society. Once your eached them you had to expand the market so there was need to address to new customer’s. By that time, Bharti was already the leading cellular subscriber in Jaipur with a base of 3. 77 lakh (it now has 1. 8 million customers). And with tariffs becoming more affordable — as cell companies started cutting prices — it was time to expand the market. How could Bharti leverage this leadership position down the value chain? Surveys showed that the concept of leadership in the customer’s minds was also changing. Leadership did not mean directing subordinates to execute orders but to work along with a team to achieve common objectives — it was, again, a relationship game that needed to be reflected in the Airtel brand. Also, a survey showed that 50 per cent of the new customers choose a mobile hone brand mostly through word-of-mouth endorsements from friends, family or colleagues. Thus, existing customers were an important tool for market expansion and Bharti now focused on building closer relationships with them. That is precisely what the brand tried to achieve through its new positioning under the Airtel â€Å"Touch Tomorrow† brand campaign. This set of campaigns portrayed mobi le users surrounded by caring family members. Says Sachdev: â€Å"The new campaign and positioning was designed to highlight the relationship angle and make the brand softer and more sensitive. As it looks to expand its cellular services nationwide —to eight new circles apart from the seven in which it already operates — Bharti is now realizing that there are new compulsions to rework the Airtel brand, and a new exercise is being launched to this effect. Right now, the company is unwilling to discuss the new positioning in detail. But broadly, the focus is on positioning Airtel as a power brand with numerous regional sub-brands reflecting customer needs in various parts of the country. Airtel is becoming more humane and more sensitive as a brand, Bharti has also understood that one common brand for all cellular operations might not always work in urban markets that are now getting increasingly saturated. To bring in new customers, the company decided that it needed to segment the market. One such experiment, launched last year, is You topia, a brand aimed at the youth in the 14 to 19 age bracket and for those who are â€Å"young at heart†. With its earlier positioning, Airtel was perceived as a brand for the well-heeled older customer; there was nothing for younger people. With Youtopia, Airtel hoped to reverse that. In order to deliver the concept, Airtel offered rock bottom tariff rates (25 paise for 30 seconds) at night to Youtopia customers — a time when they make the maximum number of calls. It also setup merchandising exercises around the scheme — like a special portal for young people to buy things or bid for goods. The company is now looking at offering other services at affordable prices to this segment which include music downloads on the mobile and bundling SMS rates with normal calls to make it cheaper for young people to use. The other experiment that Bharti has worked on is to go in for product segmentation through the Tango brand name. The brand was created to offer mobile users Internet-interface services or what is known as WAP (Wireless Application Protocol). The idea was to bring Internet and mobile in perfect harmony. â€Å"The name was chosen from the popular movie title It Takes Two to Tango: basically, you need the two services to tango to offer customers a new choice†, says Sachdev. This, however, had less to do with the branding exercise as with inefficiency of service (accusingly slow download speeds) and the limited utility of WAP services. Subsequently, the ads were withdrawn, but the company re-iterated that the branding exercise could be revived because Tango will be the brand to offer GPRS services — or permanent Internet connectivity on the mobile phone — which Airtel is expected to launch soon. THE MAGIC Perhaps the more ambitious experiment has been with Magic — the pre-paid card. The idea was to make the brand affordable, accessible and, most importantly, feasible as a means of expanding the market even faster. PHASE I – Magic was aimed at bringing in infrequent users of a mobile phone into the market and assure him that he would have to pay only if he made a call. Such a customer used the phone sparingly — mostly for emergencies — and was not willing to pick up a normal mobile connection with its relatively high rentals (pre-paid cards do not include rental charges). To achieve its objectives Bharti did three things. †¢ One, the product was made available at prices ranging from Rs 300 to Rs 3,000 with no strings attached and was simple to operate. †¢ Two, the product was made accessible and distributed through small stores, telephone booths and even kirana shops so that the offering was well within arms reach. Third, to make the product more â€Å"approachable† to the customer, the company came with vernacular ad campaigns Like â€Å"Magic Daalo Say Hello† which appealed to local sensibilities. This apart, the company roped in Karisma Kapoor and Shah Rukh Khan for a major ad campaign all across Jaipur, a ruse that saw the number of subscribers go up from 5. 47 lakh to 1. 2 million to days’, overtaki ng Essar’s branded pre-paid card Speed, which was launched much ahead of Magic. The company is now re-working its Magic strategy even further. Earlier, the branding strategy was aimed at roping in only interested customers — that is, customers who were already inclined to opt for mobile services. But now, with basic service providers having been allowed limited mobility at far cheaper rates, mobile service providers could find themselves under threat again. That is why the new exercise is aimed at co-opting non-adopters. While the exact strategy is under wraps, insiders say the new branding strategy would be aimed at offering them value which they had not perceived would be available from using a pre-paid card. PHASE II – Bharti used Airtel Magic to build a strong value proposition and accelerate market expansion through India’s first national pre-paid card TV brand campaign †¢ First time ever in India – any pre-paid card brand goes on TV †¢ A combination of the film genre exposed through the TV medium designed to connect with the masses of India †¢ Youth based – romance driven strategy platform makes the value proposition of Airtel Magic – ‘Mumkin Hai’ come alive †¢ All elements – user imagery, context, tone language created to connect the category to the lives of the SEC B SEC C segment – the middle class non-mobile user †¢ Airtel Magic positions itself on the platform of being excellent for emergency situations – increasing productivity as a part of everyday life. †¢ Sharukh Khan makes ‘everything in life possible’ while romancing pretty Kareena Kapoor with Airtel Magic, Indi a’s leading pre-paid mobile card. Airtel today unveiled its strategy for market expansion with the launch of its new Airtel Magic pre-paid card brand campaign – ‘Magic hai to Mumkin hai’. The strategy is targeted at the non- user. Segment defined as young adults, 15-30 years of age; in the Sec B C segment is aimed at accelerating market expansion. The value proposition is centered around a person’s desire to make all his / her dreams, ambitions aspirations instantly possible. The new campaign for Airtel Magic is all about empowering millions of Indians to be on top of their lives. The brand is positioned to be relevant to the mass-market who want to make all their dreams, hopes desires come alive†¦ instantly. (At just Rs. 300/- per month Airtel Magic is so easy to buy. ) Improving productivity, letting you be friend the world and opening up new horizons. It gives you the freedom to control your life in a way never possible before. Indeed, anything that you think is possible is possible with Airtel Magic. The new brand slogan ‘Magic hai to Mumkin hai’ has been specially created to capture this effectively. This strategy is designed to help us talk to this segment directly in the tone, manner language ofthe masses. The â€Å"Mumkin hai† value proposition will help us expand the market and gain a higher percentage of market shares in the process. The brand ambassadors Shahrukh Khan and Kareena Kapoor embody this ‘can do’ or â€Å"MumkinHai† spirit (infact that is the reason they were selected as brand ambassadors). Sharukh rose froma TV actor to become India’s top film star and national heartthrob. Kareena’s success is due to her‘attitude’, talent, hard work and the sheer ability to make a mark in such a short time. Both thesestars have said ‘Mumkin hai’ and made it happen for themselves. The genre of this new strategy campaign is Hindi cinema led. This genre connects millions across India. The spirit of romance, dancing†¦ the Indian cinema, well known to most as Bollywood, holds millions of Indians together as one. The new TV campaign of Airtel Magic crafted in the Hindi film idiom, magnifies the empowering optimism of â€Å"Mumkin Hai†, in the endearing situation of a boy-girl romance. Where Sharukh Khan, sets his eyes on Kareena Kapoor and wins her love with the help of Airtel Magic. (Poignantly conveying that special feeling we all get when a dream is made possible and a victory of the heart is won). The strategy new brand campaign is targeted at the large untapped base of intending mobile customers from Sec A, B C. The estimated addressable market of such customers in the next two years is around 25 million in Airtel’s 16 states. The new strategy aims at correcting the perception that the mobile category is useful mainly for ‘business’ or ‘work’ related scenarios. The new strategy, brand positioning brand slogan is an outcome of an extensive nationwide research and is an integral part of Airtel Magic’s new multi-media campaign. The campaign has been created by Percept Advertising. PHASE III – Bharti used Airtel Magic to build a strong value proposition and accelerate market expansion through India’s first national pre-paid card TV brand campaign †¢ First time ever in India – any pre-paid card brand gives such freedom to recharge any value A combination of the film genre exposed through the TV medium designed to connect with the masses of India †¢ Youth based – romance driven strategy platform makes the value proposition of Airtel Magic – ‘Aisi azaadi aur kahan? † come alive †¢ Sharukh Khan Makes ‘everything i n life possible’ Airtel today unveiled its strategy for market expansion with the launch of its new Airtel Magic pre-paid card brand campaign – ‘Magic Hai to Mumkin Hai’. . The value proposition is centered on a person’s desire to make all his / her dreams, ambitions aspirations instantly possible. The new campaign for Airtel Magic is all about empowering millions of Indians to be on top of their lives. The brand is positioned to be relevant to the mass-market who want to make all their dreams, hopes desires come alive†¦ instantly . At a amount of your choice you can recharge your account with available validity time . Improving productivity, letting you befriend the world and opening up new horizons. It gives you the freedom to control your life in a way never possible before. Indeed, anything that you think is possible is possible with Airtel Magic. The new brand slogan ‘Aisi azadi aur kahan’ has been specially created to capture this effectively. Other Brand Building Initiatives:- The main idea is to stay ahead of competition for at least six months. Working on the above game plan Bharti is constantly coming up with newer product offerings for the customers. The focus, of course, is to offer better quality of service. †¢ To make the service simpler for customers using roaming facilities, Airtel has devised common numbers for subscribers across the country for services like customer care, food services and cinema amongst others. It will also launch a unified billing system across circles so, customers moving from one place to another do not have to close and then again open new accounts at another place. †¢ To assist customer care personnel to deal with subscriber queries, a storehouse of 40,000 frequently asked questions and their answers have been stored on the computers. †¢ Bharti expects that most of its new customers (one estimate is that it would be 60 to 70 per cent of the total new subscriber base) would come from the pre-paid card segment. So, they must be given value-added products and services which competitors don’t provide. Bharti, for the first time for a cellular operator, has decided to offer roaming services even to its pre-paid customers, but the facility would be limited to the region in which they buy the card. To ensure that customers don’t migrate to other competing services (which is known as churn and ranges from 10 to 15 per cent of the customer base every month), the company is also working on a loyalty program. This will offer subscribers tangible cash benefits depending upon their usage of the phone. †¢ The loyalty program will not be only for a ‘badge value’, it will provide real benefits to customers. The idea is to create an Airtel community. Another key area which Bharti is concentrating its attention upon is a new roaming service launched in Jaipur under which calls of a roaming subscriber who is visiting the city will be routed directly to his mobile instead of traveling via his home network †¢ The company also offers multi-media messaging systems under which customers having a specialized phone with a in-built camera can take pictures and e-mail it to friends or store it in the phone. The cost per picture is between Rs 5 to Rs 7 .†¢ Bharti is also aware that it has to make owning a ready-to-use cellular service much easier than it is today. A key area is to increase the number of activation centers. Earlier Bharti had 250 Airtel Connect stores which were exclusive outlets (for its services) and about 250 Airtel Points which were kiosks in larger shops. Now activation can be done by all of them, and not only by Connect outlets, all within 15 to 20 minutes. In comparison, the competition takes two to four hours. †¢ Pre- paid cards are really catching up with the mobile phone users and it is actually helping the market to increase. First, they are easier to obtain and convenient to use. Unlike post-paid, one need not pay security deposits for picking up a pre-paid card. It is often available even with paanwalas. As befits a fast-moving consumer service, the game is now moving beyond price to expanding distribution reach and servicing a well-spread-out clientele with technology and strategic alliances. Bharti is focusing on two factors to make pre-paid cards more attractive. Keeping the entry cost low for consumers and making recharging more convenience. †¢ Bharti is in the process of launching a new system in alliance with Mumbai-based Company Venture InfoTech which will enable a pre-paid card user to renew his subscription by just swiping a card. The system will not only save users the hassle of going out and buying a card every time it expires but also enable mobile companies to reduce the cost of printing and distributing cards. †¢ Bharti Tele ventures has tied up with Waiter on wheels, a company delivering food. at home, to reach its Magic pre-paid cards to subscribers doorsteps. The company is also joining hands with local grocery shops which will enable users to recharge their cards by just making a phone call to the shop. Apart from improving the convenience of recharging, mobile operators are beefing up their distribution channels. The company is constantly innovating to enhance the value proposition for its pre-paid service. They are leveraging technology to expand their distribution network and deliver round-the-clock recharge options to its MOTS (Mobile on the Spot) subscribers. †¢ Bharti Cellular has also launched a special service, Care Touch, for high-value, corporate customers, providing them with instant, single-point access for any assistance they require. Customers can dial 777 and enjoy a slew of services, which includes easier payment of bills, service on priority basis, and value-added services without any additional paper work. Bharti. Cellular is offering a range of services without going through an interactive voice recorder ensuring that they save time. Dedicated ‘Care Touch’ executives are expected to assist customers with any service on priority basis. Besides the regular proactive reminder calls for bill payment, customers can also call Care Touch for bill payments at free of cost. †¢ Airtel presented MTV Inbox :- the first ‘on-air’ SMS based interactive music dedication show exclusively for Airtel and Airtel Magic customers. Highly interactive VJ based show with real-time feedback mechanism. Both brands joined hands to target the high growth youth segment. Bharti’s View on its Branding strategy :- First, brand building efforts in today’s context have to be seen in a more holistic manner. Delivering value on a sustained basis is perhaps the most potent key to build a brand that lasts. Unflinching orientation to customer needs is the second key success factor. Customers (be it for industrial products or consumer goods and services) across the world are more informed and, at the same time, becoming more individualistic in their needs and far more demanding with the passage of time. Pro-active tracking of shifts in consumer behavior, anticipating redefined or emerging customer needs, and then reacting in â€Å"real-time† are essential to attract and retain customer loyalty — a key element of creating brand equity in the present situation. Customizing the product (and communication of its benefit) to meet the specific needs of various consumer/customer sub-segments is the third element in creating brand appreciation. As far as allocation of time and financial resources are concerned, too many companies mistake nly allocate a disproportionate amount on mere advertising and promotion. This is not to say that advertising and promotion are less relevant. On the contrary, with more choices and higher media clutter, businesses need to budget for an increasingly higher spend on their brand promotion but this has to be undertaken in tandem with enterprise-wide â€Å"reengineering† of the business philosophy and core design, production, and delivery operations for the product itself. The positive spin to this argument is that by first addressing the fundamentals, the enterprise itself becomes more competitive. This can be the beginning of a virtuous cycle wherein brand equity continues to increase as the enterprise sustains delivery of an appropriate product or service at an ever increasing value. It is, however, crucial to note that in the years to come, not only will the cost of building a regional or a national (or an international) brand will continue to rise but also the time. taken to do so will be longer and will need sustained and focused efforts. Comparison of marketing strategies Between Bharti Airtel and Vodafone. †¢ Purpose of comparison The sub main purpose of this report is to compare the marketing Strategies adopted by Bharti Airtel and its rival Vodafone †¢ The comparison shows how both of the companies have been challenging each other to gain market shares. Why comparison with vodafone †¢ Bharti Airtel is the leader in telecommunication sector. †¢ Bharti Airtel holds the lion share of market of communication sector. †¢ However, Vodafone has been gi ving tough competition to Bharti Airtel. †¢ Vodafone is the second largest player and share holder in Communication sector. †¢ Since its launch Vodafone has been adopting aggressive marketing strategies. The comparison shows how Hutchison Essar Telecom. Captured 22% market share in one month of its first launch of postpaid subscription in 2002. AD. †¢ With a different technology Vodafone creates its own market. †¢ Vodafone Today deals in every business of communication sector. . †¢ Vodafone making and changing the strategies to capture the market shares Brand positioning by Bharti Airtel Market segmentation †¢ Geographical segment (metropolitans cities India Out of Country) †¢ Demographic segment – middle income groups †¢ People age group of 20 to 28 year Target marketing †¢ People who living in cities and towns. Poor or middle income group people. †¢ Youngsters in big cities. †¢ Businessmen Positioning †¢ Creating brands (Sharukh khan, Sachin Tendulker, Saif ali Khan and Karina Kapoor. etc. ) †¢ Ads and promotions – ( â€Å"Jo Tera Hai Wo Maira hai† â€Å"Har Ek Friend Jaroori Hota hai†) †¢ Promotion for study of poor childrens. Marketing mix †¢ Price : low price strategy †¢ Place: maximum outlets and service centers †¢ Product: verities available for various groups(Airtel Pre Paid, Airtel DigitalTV, Airtelmoney) †¢ Promotion: various schemes for pre-paid and post-paid and Broad Band and MARKETING STRATEGIES OF VODAFONE. Vodafone target the rural India The main targeted customers of Vodafone are from rural India. By offering cheap and light mobile sets Vodafone attracts most of the customers of small villages and towns. Offering cheap handsets Vodafone offers cheap and free connections to all customers. The cost for these sets was Rs-799-849-1099set and onward. Free support and services In every district and big towns Vodafone opens its service centers to provide better support and services. Strong logistics and supply chain Vodafone has a strong logistic and supply all over India. In every small town the potential customers can easily purchase the Vodafone SIM Sets. Targeting youngsters in metropolitans Vodafone attracts youngsters by offering colorful handset at very low prices. BRAND POSITIONING BY VODAFONE Market segmentation Geographical segment (rural India) Demographic segment – middle income groups Target marketing People living in small towns and villages. Poor and middle income groups. Youngsters in big cities. Businessmen Positioning Creating brands Ads and promotions Marketing mix Price: low price strategy Place: maximum outlets and service centers Product: verities available for various groups Promotion: various schemes for pre-paid and post-paid Services provided by Bharti Airtel †¢ Mobile services with GSM technology (Prepaid) †¢ Airtel Digital TV (DTH) †¢ Airtel Money ( M – Commerce – Mobile Wallet) †¢ Fixed-line connections †¢ National and international long distance services †¢ VSAT, Internet services, Hello Tunes and network solutions †¢ Broadband services Services provided by Vodafone. †¢ mobile services with GSM technology †¢ fixed-line telephone services †¢ Universal Internetworking †¢ VoIP (Voice over Internet Protocol) †¢ Interactive Television Visual Communication †¢ Broadband Portal †¢ Telecommuting RESEARCH METHODOLOGY Achieving accuracy in any research requires a deep study regarding the subject. The prime objective of the project is to compare Airtel with the existing competitor (Vodafone) in the market and the impact of WLL on Airtel. The research methodology adopted is basically based on primary data via which the most recent and accurate piece of first hand information could be collected. Secondary data has been used to support primary data wherever needed. Primary data was collected using the following techniques Questionnaire Method Direct Interview Method and Observation Method The main tool used was, the questionnaire method. Further direct interview method, where a face-to-face formal interview was taken. Lastly observation method has been continuous with the questionnaire method, as one continuously observes the surrounding environment he works in. Type of Research Methodology EXPLORATORY: TYPE OF RESEARCH CARRIED OUT WAS EXPLORATORY IN NATURE; THEOBJECTIVE OF SUCH RESEARCH IS TO DETERMINE THE APPROXIMATE AREAWHERE THE DRAWBACK OF THE COMPANY LIES AND ALSO TO IDENTIFY THECOURSE OF ACTION TO SOLVE IT. FOR THIS PURPOSE THE INFORMATION PROVEDUSEFUL FOR GIVING RIGHT SUGGESTION TO THE COMPANY. DATA COLLECTION METHOD THERE TWO TYPE OF METHOD OF DATA COLLECTION. PRIMARY DATA SECONDARY DATA Primary data was collected using the following techniques Questionnaire Method Direct Interview Method and Observation Method The main tool used was, the questionnaire method. Further direct interview method, where a face- to-face formal interview was taken. Lastly observation method has been continuous with the questionnaire method, as one continuously observes the surrounding environment he works in. DATA USED FOR THE RESEARCH WORK WAS PRIMARY IN NATURE. PRIMARY DATA: PRIMARY DATA IS THAT WHICH IS THE COLLECTED FOR THE FIST TIME AND THUS HAPPEN TO BE ORIGINATED IN CHARACTER. QUESTIONNAIRE SURVEY: IN THE STUDIES A QUESTIONNAIRE IS PREPARED. THE QUESTIONNAIRE CONSISTS OF 15 QUESTIONS. SECONDARY DATA: SECONDARY DATA REFER TO THE DATA THAT HAS BEEN ALREADY COLLECTED . THE SECONDARY DATA, WHICH HAS BEEN USED TO CARRY OUT THIS STUDY, ARE AS FOLLOW: †¢ BOOKS, JOURNALS, MAGAZINES, NEWSPAPERS †¢ INDUSTRY REPORTS †¢ COMPANY’S INTERNET SITE †¢ SOMEOTHER RELEVANT STUDY MATERIAL AND WEBSITES.. SAMPLE UNIT: – GWALIOR URBEN UNIT THE RESEARCH PROCESS WAS DONE BY INTERACTING WITH NUMBER OF CUSTOMERS DURING THE ACTIVITIES PERFORMED, WHICH INCLUDED, MARKETS, COLD CALLING, CANOPIES, ETC. SAMPLE DESIGN CONSISTS OF RANDOM SAMPLING. SAMPLE SIZE: – 50 PEOPLE SIZE: METHOD OF COLLECTION: – FIELD PROCEDURE FOR GATHERING PRIMARY DATA INCLUDED OBSERVATION AND INTERVIEW SCHEDULE IN WHICH THE QUESTIONNAIRES WERE FILED BY THE INTERVIEWER. PERSONAL INTERVIEWS THROUGH SELF ADMINISTERED SURVEY WAS DONE TO COLLECT THE DATA, MARKET RESEARCH WAS UNDERTAKEN, THAT WAS ACCOMPLISHED BY PERFORMING VARIOUS ACTIVITIES DESIGNED. RESEARCH INSTRUMENT: QUESTIONNAIRE THE QUESTIONNAIRE WAS FORMULATED BY KEEP IN MIND THE FOLLOWING POINTS: – †¢ GIVING THE RESPONDENTS. CLEAR COMPREHENSION OF THE QUESTION. †¢ INDUCING THE RESPONDENTS TO CO-OPERATE. †¢ GIVING INSTRUCTIONS AS TO WHAT IS NEEDED. †¢ IDENTIFYING THE NEEDS TO BE KNOWN. Scope of the study †¢ To conduct this research the target population was the mobile users, who are using GSM technology. †¢ Targeted geographic area of Gwalior/ URBEN. Sample size of 50 persons was taken. †¢ To these 50 people a questionnaire was given, the questionnaire was a combination of both open ended and closed ended questions. †¢ The date during which questionnaires were filled. Some dealers were also interviewed to know their prospective. Interviews with the managers of GSM service providers were also conducted. †¢ Finally the collected data and information was analyzed and compiled to arrive at the conclusion and recommendations given. Sources of secondary data Use d to obtain information on, Bharti’s history, current issues, policies, procedures etc, where ever required. †¢ Internet †¢ Magazines †¢ Newspapers †¢ Journals †¢ Bharti Circulars Store / Airtel Relationship Center / Airtel Store / Distributors †¢ Bharti News Letters †¢ Vodafone Store / Distributors †¢ Vodafone Mini store Data analysis And Interpretation Subscriber numbers in (mn) held by Vodafone and Airtel |YEAR |FEB. – 2013 (Million) |DEC. – 2012 (Million) |DEC. – 2011 (Million) | |AIRTEL |186. 62 |181. 91 |175. 65 | |VODAFHONE |149. 89 |147. 48 |147. 75 | MARKET PLAYERS IN TELE COMMUNICATION | |Market Share – Feb. 2013 |Market Share – Dec. |Market Share – Dec. 011 | | | |2012 | | |Bharti Airtel |28. 18 % |27. 68 % |12. 54 % | |Vodafone |22. 64 % |22. 44 % |11. 83% | |Reliance Comm. | | | | |Idia Cellular |17. 8 % | | | [pic] [pic] FINDINGS AND ANALYSIS Age Group Graph As we can see from the above graph, the people who are in the age group of 21-28 years are the ones who are the maximum users of mobile phones. This segment is the one which gives maximum business to the mobile operators. This segment constitutes the young executives and other office going people. They are 65% of the total people who were interviewed. The next age group is the People who are 28-35 years old. They are 20% of the total. They are those who are at home or have small business units etc. And the next age group is the youngest generation who are 15-21 years old. They are school and college going students and carry mobile phones to flaunt. They are15% of the total interviewed people. Occupation OCCUPATION †¢ STUDENTS 15% †¢ EXECUTIVES 55% †¢ HOUSEHOLDS 20% †¢ OTHERS 10% As the above graph shows that 55% of the total people interviewed are working. So, these people are the ones who are the maximum users of mobile phones. They are the young executives, managers, Tele – callers etc. who require mobile for their official purposes. The next category is the households, who are either housewife, small units which operate from their homes etc. They are 20% of the whole. The next segment is the students. They are 15% of the whole. And 10% of the whole is categories who are the professionals. Service Provider These are the total market share of mobile user or people captured by the mobile provider company. There two major company in mobile phone service sector Vodafone and Airtel who respectively hold the market share with other company as 29% and 23% of total market user segment of mobile customer. Customer Service At Airtel CUSTOMER SATISFACTION LEVEL FULLY 20% †¢ PARTIALLY 10% †¢ DISSATISFIED 60% †¢ FULLY DISSATISFIED 10% As the above graph clearly shows that customer services at Airtel seems poor. 60% of the people are dissatisfied with the customer services provided by Airtel. They are the ones who have the maximum share in the market but they are lagging behind in the customer services. 10% of t he people were fully dissatisfied with the customer services of Airtel. This could leave an impact on the mind of the consumer. He can even switch over his brand. 20% of the people seemed partially satisfied with the customer services and only 0% seem to be fully satisfied with Airtel’s customer services, which is a very small amount. †¢ Types Of Card: Cash cards seemed quite popular among the people interviewed. 85% of the total mobile users were having cash card connections. This means that the cash cards should be easily and readily available in the local markets. Airtel should make sure that Magic is available in each and every nook and corner of the market. 15% of the people were having sim connections which are the regular bill. †¢ Monthly expense: People on an average spend RS 500 per month as their mobile phone expense. 4% people spend Monthly Expense 12% 24% Rs 600 Rs 450 Rs 200 64%this amount. 24% people spend RS 300 per month as their monthly mobile expen se. And the remaining 12% had an expense more than RS 1000, they could the ones having sim connections or having cash cards and having a lot of business calls on their mobiles. †¢ Awareness about WLL: WLL seemed to be a new word for many of the people. 45% of the people were not at all aware of such a technology. So, in order to get the answer for this question they were first explained the concept. Only, 55% people knew what WLL is all about. Awareness of WLL Players: 80% 70% 60% 50% Vodafone 40% Airtel 30% 20% 10% 0%Vodafone was the brand which was popular amongst the interviewed people. As Vodafone had done so much advertising and has it banners and hoarding spread all over Gwalior. So, this could be one the reasons of its popularity. Tata was hardly a known brand in this new field. Possibly, because of less promotions done by them as compared to Vodafone. On the basis of analysis of the questionnaire I have found that the maximum no. of people house mobile phones is in the age group of 20 to 28. Who are the young executives and other office goers? They spend a maximum of RS 500 as their mobile expense. There is more no. of prepared cards than post paid cards. The mobile users want to spend money side by side than to spend money at the end of the month on a big bill. Now when I compared Airtel with its competitor from the point of view of the consumer I found that on the basis of Tariff plan, value added services and billing accuracy Airtel is at par or ahead of its competitor but in the case of customer care and availability they lag behind their competitors. As, Airtel has a hold in the market because it has the maximum no. of connections, so it must improve upon it customer services. As far as WLL is concerned people are aware about it but not many people are aware about Tata. They only know more about Vodafone. People at this point of time are not interested to switch over from GSM to WLL Customer Response towards Questionnaire †¢ Which Brand you, prefer most? SERVICE PROVIDER | | | |AIRTEL |Yes | | |VODAFHONE | | | |RELIANCE | | | |TATA | | | |IDEA | | | †¢ How long you have been using this Product? (0-2 Years (2-5 Years (5-10 Years More than 10 years †¢ Are you using other product with Airtel? (Yes/ No Here are the customer responses about the use of the Airtel product and other product rather than Airtel. in this segment of survey 67 % of customer are aspire with Airtel and 33 % shown interest in other telecom products in urban areas. †¢Do you collect any information search before making purchase? YES/ NO SWOT ANALYSIS Strengths †¢ Being one of the largest companies in India the company has achieved a degree of focus in its core business of its products. †¢ It has a strong brand name, superior quality products and an enviable distribution network. †¢ It has a clear and well-defined organization structure and limits of financial authority. †¢ Increase in advertisement spends affect the company’s margins. The company‘s bottom line falls victim to the bloated and highly paid workforce, which affects its margins. Weakness †¢ Little efforts over the Advertising of products. †¢ Distribution channel is not accurately categorized. †¢ Pr emium priced products, hence can’t compete in low price segment. †¢ No separate strategy for rural market. Opportunities: †¢ The company’s financial performance can receive a major boost from its cost reduction efforts. †¢ There is a lot of scope of product and market diversification. †¢ Exports of products will also have huge chances in the coming years. †¢ Airtel’s business has ample scope for gaining market share from the unorganized sector. Rural penetration too holds vast potential to bring about growth. Threats The slowdown in the economy has restricted top line growth of most FMCG majors and for Airtel also it will be difficult to maintain historical growth rates in such a depressed scenario. †¢ Company’s major raw materials are influenced by government policies / controls as well as vagaries of the monsoons. Fluctuations in the prices of raw materials would have significant impact on costs and margins of the company. Moreover, inordinate hike in Broad Band Internet products would also increases company’s production and distribution cost. LIMITATIONS Limitation of project is without limitations and it becomes essential to figure out the various constraints that we underwent during the study. The following points in this direction would add to our total deliberations:- 1. During the study, on many occasions the respondent groups gave us a cold shoulder. 2. The respondents from whom primary data was gathered any times displayed complete ignorance about the complete branded range, which was being studied. 3. Lack of time is the basic limitation in the project. 4. Some retailers/whole sellers refuse to cooperate with the queries. 5. Some retailers/wholesalers gave biased or incomplete information regarding the study. 6. Money played a vital factor in the whole project duration. 7. Lack of proper information and experience due to short period of time. 8. Some retailers did not answer all the questions or do not have time to answer. SUGGESTIONS Following are the few suggestions to AIRTEL for improving the market share and image of the products concerned. 1. PRODUCT Modification must be brought about in AIRTEL, in terms of quality. Its demand should be increased. 2. PLACE the brands must be made available easily in, PCO general stores. 3. PROMOTION Company must undertake extensive promotional activities like advertisements must be released in different Medias to create brand awareness. Free samples should be distributed among the prospects. Sales promotion tools like gifts, contests and coupons must be given to retailers as well as customers and prospects. Catalogues should be distributed among customers. 4. PRICE Price should be as competitive as other company maintains Distribution of new connection should be in reach of customer pocket. CONCLUSION After analyzing the findings of the research, I can conclude that Airtel lagged behind its competitors as far as customer service and availability is concerned. The maximum no. of people who use the mobile is in the age group of 20 to 28. Cash cards are the most popular type of mobile connections, as they are consumer friendly and recharging the connection is not a problem. Maximum no. of people spends RS 500 on their connections. As Airtel is the only company having the maximum no of mobile connections so it must seriously look into the loop holes of the existing customer service department. As we know that now Airtel has already launched its product with New logo and title – â€Å" Aisi azaadi aur kahan† to â€Å"Dil Jo Chahe wo paas laye† than â€Å"Har ek friend jaroori hota hai† and in today days â€Å"Jo tera hai wo mera hai† has already became popular in market. So we can say that in spite of so many competitors in the market Airtel is having a good position just because every time, it tries its best to understand then of its important customers. From the comparison and deep analysis of every aspect of business of both the companies we can conclude that bharti Airtel has to more work in every field of communication business. It is the time not only to survive but to sustain in the market for a long time. For this Airtel has to work on its all marketing strategies, marketing, promotion, brand image. etc. Airtel has to take Vodafone. Very seriously and update its own strategies from time to time and when the need arises. With aggressive marketing strategies Airtel has to target rural India as 70% of population of India lives in these areas. The other segment may be costumers of all age groups. RECOMMENDATIONS I have made following recommendation to the company after doing the summer training there: †¢ The company should modify its credit policy as they only target the cash paying customers who are not easy to trace. †¢ The company should emphasis more on the quality of Pharmaceuticals Products it was mostly claimed by the exporters that their receipts from company doesn’t matches with the sample’s quality shown before giving orders. The company should make its marketing strategy flexible enough in order to face competition. †¢ The company should keep an eye on the proper delivery of the goods to exporter on time, as it has been recommended by exporters to make the delivery on time. â € ¢ The company rate policy must be flexible enough to catch new customers because if company offers lower price to a new customer then he may continue buy the goods and can be a permanent customer for the company. †¢ The company should offers such rate in the market so that it may able to catch a bigger market share and it should be able to compete with the local traders and commission agents while having a brand name. The company should take the opinion of exporters from time to time to know what problems they are facing from the company’s side. And if any change they require in present supplying condition? BIBLIOGRAPHY In this project report, while finalizing and for analyzing quality problem in details the following Books, Magazines/Journals and Web Sites have been referred. All the material detailed below provides effective help and a guiding layout while designing this text report. Books: Principles of Marketing – Philip Kotler Kevin keller edi. 12Market Research – D. D. Sharma Research Methodology – C. R. Kothari Websites: www. Airtelworld. com www. google. com www. india. com www. Vodafone. in http://www. blonnet. om/2004/06/26/stories/2004062602180700. htm, Mumbai, June 25, 2004. com/companies/companies_r/Vodafone_infocom/20031104_stop-roaming. htm, 4 November 2003 Domain, Missed Call, at http://www. domainb Magazines: Airtel (2 July to 10 July 2011)Airtel India page of HT paper (Thursday 1December 2011) Cowards India (26 December to 4 Jan. 2011) QUESTIONNAIRE Dear Sir/Madam, I RAVI SHIVHARE student of MBA of I. T. M. University Gwalior (M. P. ) I am doing my project on â€Å"Comparative analysis of marketing strategy of Vodafone and Airtel†. Please give your precious time for filling these details. Q. 1 Name those companies which provide telecom (services now a days? Airtel (Vodafone (Reliance (TATA Idea ( Q. 2 which mobile company services you are using now a days? (Airtel (Vodafone (Reliance (TATA Idea Q. 3 Among them, which Brand (you, prefer most? (Airtel (Vodafone (Reliance (TATA Idea Q. 2 How long you have been using this Product? (0-2 Years (2-5 Years (5-10 Years More than 10 years Q. 3 Are you using other product instead of (Airtel? (Yes No Q. 5 Do you collect any information search before making purchase? (Yes No Q. 8 what are the features you look for in a product before making purchase decision? Give preferences ((1-High est, 6- least) (Brand credibility (Price and Discount (After sales services and parts, network (Value for money Vehicle (performance Add on features or ergonomics of design Q. 10 If you have to purchase a new connection or product in near future, which Brand will you go for and why? Q. 11 Are you aware of various promotional activities being run by Airtel, if yes then how? Are you satisfied with these promotional activities? Very Satisfied Somewhat Not Satisfied Satisfied satisfied ( Customer Care ( By Ad Films ( By Camp ( 24 hrs call center services Q. 12 How would you rate Airtel performance as your expectation on 5 points scale (5 Highest? ) 1 2 3 4 5 ( After Sale service ( Maintenance ( Product as per expectation Q. 13 What are you suggestions for improving How to cite Comperative Analysis Bt Airtel Voda Phone, Essay examples